| Price: |
£19.95 |
| ISBN: |
978 1 872962 39 9 |
| Authors: |
Michael Fardon,
Frank Adcock and John Prokopiw |
A full-colour text for the double AS Applied Business
qualification - endorsed by Edexcel.
- covers all seven units of the Edexcel
syllabus:
- Investigating People at Work
- Investigating Business
- Investigating Marketing
- Investigating Electronic Business
- Investigating Customer Service
- Investigating Promotion
- Investigating Enterprise
- a stimulating and colourful text written
in a clear, easy-to-understand style
- practical activities and topical case
studies throughout
- key terms and summaries at the end of each chapter
- back-up material for Tutors
|
