AS Applied Business for Edexcel Double Award - Table of Contents
Unit 1: Investigating people at work
- People and business - an introduction
- Business aims and objectives
- Types of business
- Business functions and structures
- Planning the workforce
- Recruitment and selection
- Employee training
- Employee performance and motivation
- External influences on the workplace
Unit 2: Investigating business
- Planning and managing a business
- Financing a new business
- Profitability and the profit & loss account
- Financial forecasting - break-even
- Liquidity and the balance sheet
- Financial forecasting - budgeting
- Financial forecasting - cash-flow forecasts
- Using ICT as a business resource
Unit 3: Investigating marketing
- Marketing objectives and customers
- Market research and marketing planning
- Marketing mix: product and price
- Marketing mix: promotion and place
Unit 4: Investigating electronic business
- The purpose and impact of a website
- Setting up a new website
Unit 5: Investigating customer service
- Customers and customer service
- Customer service - keeping the quality
Unit 6: Investigating promotion
- Promotional methods
- Promotion - constraints and evaluation
Unit 7: Investigating enterprise
- Launching an enterprise
- Running the company and winding it up